I turn complicated technology and product information into user-friendly content and experiences that go beyond the brief. I balance writing catchy copy with countless hours of collaboration with my creative partners, internal teams and clients to produce compelling video content, UX planning for complex web pages and more.
Talk to me about cars, dogs, sneakers, being queer or making great work with you.
Best,
Sarah
Senior Copywriter
Saatchi & Saatchi, Los Angeles, CA
July 2023 – Present
Build brand loyalty and boost sales for Toyota by creating engaging content and experiences for Toyota.com
Write top-notch copy for the approximately 16 million people who visit the site every month, taking into consideration their emotional and practical needs
Lead copy development on the major 2023 overhaul of the Build & Price and Vehicle Configurator tools on Toyota.com
Make complicated web shopping experiences so intuitive that they’re easy
Collaborate with creative partners to concept, pitch and craft interactive digital experiences, product videos, photography directions, hand-raisers and more
Present to and collaborate with internal and client stakeholders to ensure we’re hitting key objectives
Mentor junior team members in developing agency copywriting skills, including understanding process, deck management, time management, creative conceptualization and general writing
Senior Copywriter
RPA, Santa Monica, CA September
September 2017 – July 2023
Wrote compelling copy and developed accessible experiences for automobiles.honda.com, social media, email, case studies, and B2B Honda communications
Crafted copy and experiences that helped propel Honda to #1 in satisfaction among automobile sites by the American Consumer Satisfaction Index
Trained and supervised new copywriters, developing onboarding materials and providing coaching in writing, conceptual refinement, and digital processes
Collaborated with cross-functional teams, including creatives, UX/UI specialists, SEO experts, legal, product specialists and clients
Led client presentations on-site and remotely, effectively communicating project voice and tone, copy and strategies
Crafted scripts for agency leadership to follow during internal events
Completed RPA Up, a training initiative for high-performing employees that focuses on enhancing agency and leadership skills, and culminated in a presentation to agency leadership
Freelance Digital Copywriter
June 2016 – March 2022
Developed copy and guidelines that helped brands better connect with their audiences
Created and revamped websites for startups and small businesses, enhancing user experience and brand visibility