Hi, I’m Sarah.

I turn complicated technology and product information into compelling content for your audience.

That looks like creating intuitive website pages and thinking through user-friendly UX flows, writing scripts that bridge practicality and emotion, and thinking about what’s next in advertising. Then rethinking it.

My agency background lets me make sense of chaotic projects and my resourcefulness helps fill in the blanks of sparse briefs.

Talk to me about dogs, chess, crossword puzzles, or making great work with you.

Get in touch
Get in touch

Experience

Senior Copywriter, GENESIS

Innocean, Huntington Beach, CA

October 2024 – Present

  • Guide Genesis.com users through the purchase funnel through targeted personalization, strategic storytelling and insightful experiences

  • Debut new models, trims and concept vehicles across the website with creative that’s true to the elevated tone of Genesis while aligning with each unique model

  • Collaborate with creative partners and internal stakeholders to consistently deliver a high quality product

  • Deliver effective short-form and long-form copy that connects with readers

  • Leverage the latest tools and technologies to discover workflow efficiencies and conduct product research

  • Develop elegant web pages while working with limited assets and components

Senior Copywriter, TOYOTA

Saatchi & Saatchi, Los Angeles, CA

July 2023 – July 2024

  • Developed copy, videos, photography direction and interactive digital experiences for 16 million monthly Toyota.com visitors

  • Led copy development for the all-new 2025 Toyota 4Runner product highlight video

  • Led copy development on the 2023 overhaul of the Build & Price and Vehicle Configurator experiences

  • Mentored junior copywriters in process, deck management, creative refinement and overall writing skills

Senior Copywriter, HONDA

RPA, Santa Monica, CA September

September 2017 – July 2023

  • Helped propel Honda to #1 among US automobile sites on the American Consumer Satisfaction Index

  • Developed copy and experiences for web, social media, email, case studies and B2B communications

  • Trained and supervised new copywriters and developed onboarding materials

  • Collaborated with cross-functional teams, including fellow creatives, UX/UI, SEO, legal and product

  • Led client presentations on-site and remotely

  • Crafted scripts for agency leadership

  • Completed RPA Up, an intensive agency business and leadership training course for high-performing employees

Freelance Digital Copywriter

June 2016 – March 2022

  • Created and refreshed websites for Thomas Ashbourne Craft Spirits, Amanda Riley Hair, Lupine Lane Labradoodles, and other small businesses to enhance user experience and brand visibility

  • Developed copy and guidelines to help brands connect with audiences