About
Hi, I’m Sarah.
I turn complicated technology and information into compelling product videos, intuitive website pages and user-friendly content that help brands connect with their customers.
I know wireframes better than the back of my hand and can tell you at a glance if legal will approve your lines. My agency background lets me make sense of chaotic projects and my resourcefulness helps fill in the blanks of sparse briefs.
Talk to me about cars, dogs, chess, crossword puzzles, being queer, or making great work with you.
Work Experience
Senior Copywriter
Innocean, Huntington Beach, CA
October 2024 – Present
Drive brand consideration and increase purchases for Genesis through targeted product education
Senior Copywriter
Saatchi & Saatchi, Los Angeles, CA
July 2023 – July 2024
Built brand loyalty and boosted sales for Toyota by creating engaging content and experiences for Toyota.com
Wrote top-notch copy for ~16 million monthly site visitors, considering their emotional and practical needs
Led copy development on the major 2023 overhaul of the Build & Price and Vehicle Configurator tools
Simplified complicated online shopping experiences
Collaborated with creative partners to concept, pitch and craft interactive digital experiences, product videos, photography directions, hand-raisers and more
Presented to and collaborated with internal and client stakeholders to ensure we meet key project objectives
Mentored junior team members in developing agency copywriting skills, including understanding process, deck management, time management and creative conceptualization
Senior Copywriter
RPA, Santa Monica, CA September
September 2017 – July 2023
Wrote compelling copy and developed accessible experiences for automobiles.honda.com, social media, email, case studies, and B2B Honda communications
Helped propel Honda to #1 in satisfaction among automobile sites by the American Consumer Satisfaction Index
Trained and supervised new copywriters, developed onboarding materials and provided coaching in writing, conceptual refinement, and digital processes
Collaborated with cross-functional teams, including creatives, UX/UI, SEO, legal, product and clients
Led client presentations on-site and remotely, effectively communicating project voice and tone, copy and strategies
Crafted scripts for leadership to follow during agency events
Completed RPA Up, which trains high-performing employees in agency business and leadership skills, and culminated in a presentation to leadership
Freelance Digital Copywriter
June 2016 – March 2022
Developed copy and guidelines to connect brands with their audiences
Created and revamped websites for start-ups and small businesses, enhancing user experience and brand visibility