Honing the Voice and Tone of a New Craft Spirits Brand
Freelance
Challenge: The Thomas Ashbourne team asked me to perfect the voice of their craft spirits brand to use across all media channels, and to use that newfound voice to develop copy for their new website. They wanted to stand apart from the sea of brash, unapologetic alcohol brands while staying true to Thomas Ashbourne’s wild-at-heart nature.
Solution: A wink-and-a-nod voice served with a wild twist, and inspired by Thomas Ashbourne, the fictional founder himself. I worked with the team to write digital copy that defined the brand and introduced its ready-to-sip offerings to its new audience.