Honda is Here to Help

A Hub for Honda’s COVID-19 Resources

Challenge: Tell the world that Honda is making strides in COVID-19 relief and helpful innovation, and direct those who need that relief to the right resource. With tensions and anxiety at an all-time high amid the spread of the coronavirus pandemic, hitting the right tone with consumers was a must, and it needed to be done quickly.

Solution: Create a one-stop hub for Honda’s coronavirus response that is clear, helpful, and well-organized, that strikes a balance between giving enough information to be useful and staying concise enough for a quick read.

For me, getting started meant reading and evaluating many, many other companies’ tweets, ads, digital banners and press releases before ever taking a crack at the keyboard. It also meant collaboration with the other Honda teams at RPA (Social, Digital, Print, etc.) to create a unified tone and to immediately publish consistent, united content across all of Honda’s channels.

From Zero to Hailing Healthcare Heroes

Honda went into overdrive, offering financial relief, manufacturing face masks, building COVID-19-proof minivans, and more, with millions of media dollars being spent to drive customers to the website to learn about those efforts.

So, my team went into overdrive, too. We only had a few weeks of creative development, approvals, and content authoring to make sure that when those people arrived arrived on the page, they were met with clear, helpful, well-organized information.