Women-Led, Responsibly Sourced, Wildly Delicious

Finding the Voice of a wild-at-heart brand.

Freelance

Challenges: 1. Develop a unique brand voice for new craft spirits brand Thomas Ashbourne that cuts through the expected noise of brash alcohol marketing. 2. Craft website copy for the brand launch that wild-at-heart nature.

Solution: A wink-and-a-nod voice served with a wild twist, and inspired by Thomas Ashbourne, the fictional founder himself. I worked with the team to write digital copy that defined the brand and introduced its ready-to-sip offerings to its new audience.