Love On a Leash

Building a Lovable Website for a Small Family Business

Freelance

Challenge: It’s hard to stand out in a market saturated with outdated breeder websites and branding that all speak to family, love and cuteness.

Solution: Create a clean, clutter-free site that functions smoothly on desktop and mobile, all while telling the story of a family’s love for dogs.

What Can I Learn How to Do?

I spent hours exploring SEO, site accessibility, UX, and assorted upgrades to enhance the experience of site visitors. Since my day job is working on the Honda website, this is all familiar territory for me. The biggest difference was going from a being a copy expert who is familiar with other aspects of website work to being someone who knows a lot about a lot of different things.

This wasn’t my first foray into building websites for small businesses, but it was my most in-depth adventure yet.

I also worked with an illustrator to create a logo that Lupine Lane Labradoodles loves, and that they now uses across all their channels.