Senior Copywriter

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Toyota 4Runner

Team: Sarah Gordon, Senior CW | Conner Rouse, Senior AD | Abe Kwak, ACD (Copy) | Norman Brown, CD

Coming Fall 2024

Launching Toyota’s all-new 2025 4Runner

Challenge: Develop creative to support the launch of the all-new 2025 Toyota 4Runner on Toyota.com, including an art and copy guide, messaging hierarchy, and an in-depth product video that underscores the vehicle’s capability, range of trims and the joys and opportunities that come with driving it.