Outfitted for Adventure

Launching Honda’s Most Capable SUV Ever

Challenge: The all-new 2023 Pilot Honda now offers rugged good looks and impressive capability, but the vehicle had long been considered the minivan of SUVs. We needed to create a web page that reinforced its budding reputation as a tough powerhouse.

Solution: Merge rugged photography and aspirational copy to help users see themselves adventuring in the great outdoors in a Pilot.

A Note About VLPs (Vehicle Landing Pages): Purchasing a vehicles is one of the biggest investments many people make, and offering customers an immersive look at the product is key to taking interest and transforming it into action.

I routinely created Honda VLPs. The task requires a detailed understanding of the product and the website itself. It also calls for writing in the form of headlines, body copy, disclaimers, cutlines, and alt text for accessibility. I have also completed VLPs for the HR-V, Civic Si, Odyssey, Civic Sedan, Insight, Accord, and Ridgeline.