Honda Pilot
Team: Sarah Gordon, Senior CW | Jake Levin, Senior AD | Sheryl Stewart, ACD (Copy) | Leo Arroyo, ACD (Art Direction)
Outfitted for Adventure
Launching Honda’s Most Capable SUV Ever
The all-new 2023 Pilot Honda offered rugged good looks and impressive capability, but the vehicle had long been considered the minivan of SUVs. So we created a web page that reinforced its budding reputation as a tough powerhouse, merging rugged photography and aspirational copy to help users see themselves adventuring in the Pilot.
